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Pasta master

Artician Pasta - Resturant and Takeaway

The project brought to life a brand that honors Italy’s pasta-making heritage with a fresh, modern voice. Through thoughtful design choices, Pasta Master positions itself as an approachable yet authoritative brand, inspiring a new generation to appreciate and enjoy the art of traditional pasta making.

Services:

Brand identity

Client:

Year:

2024

Concept

Pasta Master celebrates the timeless tradition of handcrafted Italian pasta, bridging heritage and modern culinary passion. The brand embodies the authenticity, craftsmanship, and warmth of generational recipes while appealing to today’s home cooks who value quality and tradition.

Scope

As the brand designer, I developed a visual identity that reflects Pasta Master’s story through a rich color palette and refined typography. The logo’s layered design evokes the dimensionality of handmade pasta, while the overall aesthetic balances artisanal character with elegant simplicity. This identity system was applied across all brand touchpoints to create a cohesive and inviting experience for both seasoned pasta lovers and newcomers.